Brad Pitt debuted as the face of Chanel No.5 perfume male emblematic Monday in a campaign that fans and fashionistas across the last part of the actor had.
Pitt, 48, is seen with long hair and dressed casually, looking wistfully at the camera in a cryptic black and white video directed by “Atonement” director Joe Wright. “This is not a trip. All the end of the course, but we remain. The world turns and we turn to him. Plans disappear, dreams take over. But wherever I go, there you are, my happiness, my fate, my fortune. Chanel No.5, inevitably, “the” Moneyball “actor said. The video is part of a campaign of $ 10 million for advertising that Pitt was paid $ 7 million, according to Porter everyday woman. Erik Hayden
Time magazine called the announcement “absurd,” said Pitt, “vague existential monologue … sounds like it would probably be thrown story trailer for Terrence Malick (film)” Tree of Life. ”
Us Weekly Zach Johnson called the video “sensual”, while Amy Fine Collins of Vanity Fair said that the choice lay Pitt spokesman left the French fashion house “subtly circling back to its origin, sex twist.”
Pitt the first male spokesperson for Chanel No.5 women, the first perfume launched by the legendary French designer Coco Chanel in 1921.
In a press release Chanel perfume actor called “revolutionary.”
“N ° 5 perfume always is the most iconic women, “said Pitt.” This is what I see is the attraction of this campaign, it goes beyond the summary of the emotion or evoke the beauty of a timeless:. The spirit of a woman “
Chanel No.5 was represented by actresses Audrey Tatou, Nicole Kidman and Catherine Deneuve in the past. It is also associated with the screen icon Marilyn Monroe after her famous perfume was all she wore to bed. LOVE
, contempt and ambivalence
Twitter and YouTube, some fans pointed out the ironic coincidence of the release of the campaign related to the 13th anniversary of “Fight Club”, which Pitt played a seller hate consumerism.
While the clip of Chanel No.5 has generated more than 3,000 “likes” on YouTube during the first 24 hours, it also has 850 ‘dislike’, with some commentators say they believe that The ad does not smell. Harper Bazaar
editor at large Derek Blasberg said on Twitter: “I saw Brad Pitt Chanel No.5 commercial, oh, about 17 times today, I still do not know what I feel about. “.
Another Twitter user, Aimé Rogers, said:” What were they thinking? . strange “
BabyHippo26 YouTube user said:” So pretentious, why he looked so sad and serious … II »¿been a long time customer of Chanel No. .5 and Chanel products. This advertising puts me off so much, I’m not going to new No.5 “
Other fans buy, however, were fascinated by the Hollywood star.
posted on YouTube: “It’s his voice, that voice, Jesus is like a drop of liquid sweet angel I’m tired taste on my lips.”
Twitter user Liz Lyon said simply: “I love love love Brad Pitt for Chanel No. 5. “